
That's me on the bow. I think this was my last race as a bow guy. After years on the pointy end, I decided to leave the bow for the boardroom and combine my love of sailing with my experience as a global disrupter in the advertising business.
I understand what you do, why you do it, and the audience you're trying to reach. Hey, I'm a bow guy. I'll show you some ideas and relative budgets. If you like what you see, we'll get busy. If not, we can swap sailing stories over coffee.
As a sailing journalist and public speaker, I have long-standing relationships with a number of marine industry media outlets. As a result, I can garner the kind of exposure you deserve. I generate branded content, and material for blogs, social media, collateral, and publications.
Yeah, that's me with my buddy, Kenny as my tactician. We won that one. I put together crews for every project. Still, at the end of the day, I am the one that answers to you.
We present one idea - the right one. We have worked globally in all forms of media with the biggest brands on the planet. Great creative thinking is the foundation of everything we do. It's the fun part of this job.
We design retail and trade show environments. Indoor or outdoor, we have partnered with the best trade show and event company in the world to deliver retail and show displays.
Our partnership with FILMCroatia allows us to deliver unsurpassed production value for any marine assignment in the Med or North America.
We work with Professional sailing teams to maximize sponsor value. We understand how to stage and leverage public opinion .
There are brands that are a natural fit with the yachting community. We work with these brands to deliver relevant and timely messaging.
Content is king. We supply branded and editorial content that will keep people coming back for insights and observations.
There's too much hyperbole about things like brand activation and market segmentation strategies. A brand is a promise. Make a promise that you can keep and keep it. Advertising is simply the act of putting a well-crafted message in front of the right person at the right time. It's an art, not a science.
If you're interested in owning a segment of the marine market, let's go sailing and chat. The first round is on me.
Cheers!
Richard (D Danger) Mitchele
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