Why the name?
For thirty years, I’ve led a double life. I spent half my time developing creative solutions at major agencies for global brands before going on to start my own agency. (My day job kept getting in the way of my sailing.) The other half of the time, I raced large yachts in long-distance offshore races. In sailing, you bring together a team of specialists and strive toward a common goal – victory.
Advertising is a bit like that too.
Tactical Solutions
“I wish to communicate”.
Strategy
Nobody understands your business better than you do. It stands to reason that you know your strategy by now. We won’t drag you through hours of strategic PowerPoint presentations. We focus on the immediate task at hand. We’re here to help you win the day.
Your Brand
Why all this obsession with branding? Your brand is your promise. Make a promise that you can keep. Keep that promise and your brand will thrive. Branding is not a verb unless cattle are involved.
Projects
We work exclusively on a project basis, not on the clock. We will provide you with an outline and a budget. If you like what you see, hire us. Unless the scope of the project changes significantly, the budget remains intact.
The Team
I bring together specialists – photographers, graphic designers, videographers, media experts, and visionaries as needed. We’re not a big company with a marble lobby and a great-big boardroom. At the end of the day, I am the person who answers to you.
About Me
I travel the world and work remotely. I’ve sailed across the Pacific three times. I survived a house fire that almost ended my life and a terrorist attack in Southeast Asia where I lost two friends. I led shark-diving expeditions in Palau, looped gliders in New Mexico, drove race cars, and spent two years skiing in the Rockies. I bring insights and the kind of worldly experience that you won’t get from someone who works in a cubicle. Looking for a storyteller? Find one with experience and a story of their own to tell.
